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Showing posts with label Social Networking Marketing. Show all posts
Showing posts with label Social Networking Marketing. Show all posts
Tuesday, October 27, 2009
Dvir Reznik on Talking Innovation at IBM
From Dvir:
Sunday, March 8, 2009
When job seekers invade Facebook. Social Networking.
When job seekers invade Facebook
summary of article on: http://www.mckinseyquarterly.comThe increasing popularity of online social networking is changing not only the way people manage their careers but social networking itself.
MARCH 2009 • Soumitra Dutta and Matthew Fraser
As the downturn continues, millions of corporate managers—gripped by the job jitters—are rushing to join online social networks in a scramble to build their social capital. The popularity of sites such as LinkedIn is soaring: less than a year ago the site had little brand profile and was seen mostly as a venue for corporate suits trolling for professional contacts while plotting their next career move. Facebook, by contrast, has largely attracted individuals seeking a compelling site for fun social networking.
Today LinkedIn’s year-on-year growth is up nearly 200 percent in the United States and it now has more than 35 million members—many of whom were formerly employed within the hard-hit financial sector. And it’s just one of the many sites to which recession-struck managers are flocking: Xing (based in Germany), with its 7 million members and special Lehman Brothers alumni section, and Meet the Boss (based in the United Kingdom), which restricts membership to C-level financial types, are also experiencing burgeoning membership levels.
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